Erfahre-hier-warum-dieses-Jahr-für-uns-das-bisher-aufregendste-war-und-was-wir-uns-für-2025-vornehmen - CLIMAQUA

Find out why this year has been our most exciting year yet – and what we're planning for 2025!

December 28, 2024

A bold step into e-commerce 🚀

This year we at CLIMAQUA have taken a bold step: We have We've transformed the core of our distribution channels from retail to our own online store. As a wholesale company, e-commerce was new territory for us, but the excitement of selling directly to you made the decision easy.

Of course, we had to completely redefine our processes—it revolutionized our business! Technology, logistics, and strategy were put to the test, and we had to find the balance between our old and new models. It wasn't always easy, but the challenge made us stronger. 💪

Challenges and successes 🌱

The switch to B2C meant a rethink. Communicating directly with you, our end customers, was a completely new experience! Sometimes we put our foot in it—for example, with bureaucratic complaints. 😅

The gardening season hit us with full force! After a cold and wet spring, we were suddenly overwhelmed with orders and at one point had over 80 pallets in our shipping department! 📦

On September 18, 2024, after a fundamental overhaul of our inventory management system, we also launched our new Shopify store. A real feat, but we did it! 🎉

Authenticity in Marketing 🤝

Real advertising is important to us. We don't want to make empty promises and work hard to communicate clearly and honestly in today's advertising world. This gives us joy and motivates us!

Cost efficiency and flexibility 💰

E-commerce has its own challenges, especially when it comes to pricing. The assumption that margins are automatically higher is a fallacy. But we're learning and adapting!

The advantages of e-commerce are obvious: direct contact with you, expanded reach, and the ability to respond quickly to trends! 🌍

Many newly launched products in 2024 🌟

In 2024, we introduced you to an extraordinary number of new products.

AYO – Circular water wall made of slate
YUU – Mini table fountain for small spaces
PUMP PRO series – Powerful water pumps
LIV XL – 2-meter-high water wall
VIDA Anthracite – New in anthracite
ZOE – Garden fountain with waterfall
PINO – Elegant table fireplaces made of marble

The CLIMAQUA Milestones 2024 🎊

In short, we have the transition to e-commerce We have successfully achieved this and laid the foundation for publicizing our CLIMAQUA brand on social media – 5,000 followers on Instagram and around 900 on Facebook by the end of the year represent a solid start!

The most important thing: strengthening our team 💖

Change is challenging, but our phenomenal team has bonded together! Our employees and closely allied service providers work with passion every day and keep a cool head in stressful situations. For that, they deserve a huge thank you! 🙌

The core team of CLIMAQUA (2024)

Outlook for 2025 🌈

We have big plans for next year: We want to intensify our interactions with you and further perfect our products . Expansion into French-speaking countries and an expanded social media presence on new channels are also on the agenda!